In 2016 India will become one of the largest domain markets in the world. This is the prediction of one of the largest domain registrars in the world.
Research reports of many marketing companies on a global scale indicate that within two years India can become one of the leaders in the global domain market. According to one report, the number of Internet users will grow to 2018 at a double-digit rate – faster than any other country in South Asia. The reason for this growth is the increasing number of ways in which to access the Internet: via smartphones and the expansion of 3G and 4G.
Currently in India there are approximately 243 million Internet users. The Internet boom translates into interest in investing in domains which are increasingly seen as a safe way to deposit, as well as multiply the capital. Successful investing in domain names can be ensured by appropriate strategy: buying names consisting of popular, commonly used terms and phrases, the best are short and easy to remember, as well as relating to the offer and the values cherished by the brand.
Nowadays, only 10-15 percent of India’s population is online, therefore, the potential for the development of telecommunication technology in this country is enormous. Alongside, there is also the growing interest in Internet addresses which are the basis for the functioning of the Internet business. As a result, there is an increase in the number of non-business-oriented domain registrations in India, for personal websites, blogs, hobbies, etc. The Indian market is highly price sensitive due to the limited financial capabilities of consumers. However, due to low domain prices, there is no problem with buying web domains by most consumers.